Songwriting courses, methods and breakdowns — all fine. But for what can’t be taught… what’s felt… what lives within a hit writer’s instincts, this is…
Subliminal
Songwriting
In 7 days, you'll level up your creative instincts through a series of guided hand copying exercises. Transitioning you from ‘My gut says this lyric isn’t right, but I’ve no idea how to fix it’ to ‘Oh, I know what to do!’
Hit writer moves start showing up in your own lyrics. Not because you studied them, but because you absorbed them
You’ll find your hooks hit harder, lyrics feel more honest, each line earns its place. And it all breathes from your subconscious.
Not every song magically becomes a hit, but you’ve less and less write-offs as your instincts are now guiding you at a higher level.
7 days… and your creative instincts changed forever.All for less than the last set of guitar strings that didn’t make you a better songwriter.
Sound familiar?
"Hundreds of songs and I'm proud of maybe... two"
You've given hours… nights… weekends…
Locked in your 'music' room, operating on lyrics like you're trying to find the cure for cancer.
Then the moment you play something for your wife or friends… your gut sinks. You already know it's not great.
Though they tell you it's good… the compliments land with the same tone as telling a kid their drawing is 'so special'.
You've tried the courses. The books. The podcasts where writers talk about how 'the song just came to them.'
But you're still standing outside, wondering…
Why does it always feel like writing great lyrics is a punchline that never comes?
"Are some writers just born with it?"
Well, yes… but there's more to it than that.
Just like how some are born more athletic than others — it doesn't mean you'll never stand on that podium. It means you need to train differently.
It's not that hit writers are trying to lock you out. Hit writers live and breathe instinct. What's felt. And very few can articulate what 'it' is — like reading a book on how to parent vs real life parenting.
Stick to your old mindsets and all you have is a bunch of songwriting theory that never translates into better songs.
There's no white knight songwriting course coming to save you.
That's why up until now, it's been a lose-lose situation for you.
Notice how I said, 'until now'…?
Introducing Subliminal Songwriting – Lyrics Edition
Seven days. A pen, paper and a handful of hit songs.
Someone can try to tell you what cool water feels like on a hot day all they want… but it's not until it hits your skin that you truly know. No explanation needed.
That's what this course does to your creative mind. It takes what hit writers have whispered — and what they can't even articulate — and tattoos it onto your instinct.
Each day you'll gain access to a new session built around these three things:
Inception
A short, focused task that involves handcopying sections of a hit lyric — or an entire hit song. Sometimes timed. Sometimes not. Most sessions run under 30 minutes. This is where the rewiring begins.
Extraction
You decode what you just completed. Pulling out the invisible moves hit writers run on autopilot. I'll show you how and where to dig.
Embed It
The insights get hardwired into your creative instincts. You'll take what you decoded and use it to write your own lyric, so it stops being something you studied and starts being something you do.
The 7 days
Here's what you'll decode over the next 7 days
Titles
You know when a title stops you cold, but not really why. Day 1 is where that changes. And once you know, you can't unknow it.
The Chorus
Most courses tell you to put the hook in the chorus. 5 stars. lol. But what actually gives a chorus that 'energy' — like the rush of your first kiss — no matter how many times you hear it…? Day 2 is when you find out.
The First Line
Your opening line is your first make or break moment. After Day 3 you'll know how hit writers light a fire in the first line that pulls the listener all the way to the final note.
Verse 1
Does a great verse 1 simply set the scene? Or is there something deeper going on? On Day 4 you'll find out how hit writers leave a trail of breadcrumbs that has the listener locked in before the chorus even hits.
Verse 2
This is where your songs have been dying without you seeing it. Day 5 is the autopsy that reveals the cause of death and prevents future songs from dying in your arms.
The Bridge & Pre-Chorus
A bridge or pre can feel like the weird uncle at Christmas dinner – part of the family, but nobody's sure what he adds to the occasion. On Day 6 you'll find out exactly what he's for and how to make him the most important person in the room.
The Full Song
The longer you sit with a song, the more you second-guess it. Until what started as something real ends up overcooked and lifeless. Day 7 changes that. By now the instincts hit writers edit by are already in you. So instead of guessing what's wrong with a line, you'll know.
Plus two bonuses
Songwriting Deception: The AABA chorus is not what you think it is
In this bonus, you'll learn why you're likely writing AABA choruses wrong, and how successful songwriters actually write an AABA chorus that hooks like hell. (Taken from the advanced course: Top Shelf Songwriting)
A beginner's guide to setting melody to lyrics
After 7 days, you've got a lyric calling out for a melody. This beginner's guide walks you through exactly how to find the melody it was built to carry. Step by step, no production skills required.
After every session, you'll implement what you learn. So you'll finish this course with a complete song that's ready to record.
There's no more judging, analyzing and secretly despising the writer. You'll never hear a song the same way again. Every song becomes your next session.
A message from 7 days from now
Future you (the one 7 days from now) has a few updates on where you're at…
"I don't play songs for people to find out if they're good anymore. I already know before I hit play."
No longer having to play it for others, scanning their face – internally freaking out – to find out if it's a good song. You already know it is.
"It's not like every song is magically a smash the morning after. But they're not a write-off either – I know exactly what each one needs now."
You'll always have songs that don't work the next day, but it will happen less and less – because you're writing from a completely different place. And you'll be better equipped to save them.
"I used to think the answer was just… write more songs. Turns out that got me nowhere. Now every song I write is better than the last."
It's no longer an eternity held one inch away from greatness. You're in it. What was once unspoken is now your instinct.
Future you has 7 days of insights and a complete song.Right now, you have a button to click.
Is this for you?
This is for you if…
- ✓You've been at this for years. You can hear what's missing but can't fix it yourself
- ✓You sift through podcasts looking for that one line that unlocks your songwriting dreams
- ✓You've ever tried to produce or mix your way out of a chorus that doesn't lift
- ✓You're over reading Reddit advice from someone you're not even sure knows how to write a chorus
- ✓You sit there thinking "I can hear the difference… I just don't know how to get there."
This is not for you if…
- ⤫You're looking for a shortcut or a magic pill
- ⤫You think you already know everything there is to know about songwriting
- ⤫You're not prepared to invest at least 30 mins into your songwriting for 7 days
Who's behind this
I am not your songwriting guru
Sure… I've been a Billboard charting music producer and songwriter and toured the world as a session guitarist…
But the real reason why you want to listen to what I have to say is…
As an A&R manager, I've worked with some of the most influential — some genre defining — writers of our time. From Sony, Universal, Capital CMG, Hillsong Music and more.
I've sat in the rooms with them and watched them work.
... produced their demos
... given feedback on their songs
... picked their brains
... studied their process
I've seen firsthand what it takes to write songs that became radio and streaming #1s and Dove award winners – even a few Grammys.
And now I'm sharing what I've learned with you. Nothing held back.
and a promise that cuts both ways
I've been in this industry long enough to know the difference between a songwriter who's all in and one who disappears the moment commitment shows up…
So I'm not trying to sell this to everyone – because this course asks a lot of you. Seven days. Pen and paper. Real work.
If you're not willing to show up and do it, this isn't for you. No hard feelings.
But if you're the songwriter who's been at this for years — who can hear what's missing but can't fix it, who's tried everything and is starting to wonder if the problem is you…
You're exactly who I built this for.
And when you come out the other side…
People stop asking "How's the music going?" and start asking "When can I hear your next song?"
You call yourself a songwriter without internally flinching – others hear the difference in the way you talk about songwriting
Every wasted song, every weekend, every fight with your wife because you were locked in that room – justified
Seven days. One complete lyric. Your creative brain – rewired forever.
Questions